by William Comcowich | May 24, 2016 | Storytelling
Statistics can increase the power of your message. Data in business presentations can help persuade your managers and peers. Statistics in media pitches can gain the attention of editors. Numbers can make your content more interesting and trustworthy, whether you’re...
by William Comcowich | May 24, 2016 | Content Marketing
Content marketing is a major factor propelling the growth of digital marketing and PR agencies – and many of their clients. Over 64 percent of agencies report that they are either stable or growing, according to a new survey by content marketing company Tempesta...
by William Comcowich | May 18, 2016 | Facebook
Facebook’s author tag offers a potent way to build a personal brand. It’s surprising more bloggers and content marketers have not taken advantage of the feature. Facebook said it introduced the author tag last year to make it easier for readers to follow authors and...
by William Comcowich | May 18, 2016 | Influencer Marketing
The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of years ago to a...
by William Comcowich | May 17, 2016 | Public Relations
Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as Matt Schlicht...
