by William Comcowich | May 16, 2016 | Social Media Marketing
Most large and mid-sized businesses have a social media presence. They constantly tweet and post about their products and other company news. That may be part of the problem. There’s a huge divide between what companies deliver on social media and what consumers...
by agray | May 16, 2016 | Marketing
By Aaron Gray Emotional targeting can substantially increase conversions and sales. Appealing to your audience’s emotions allows your business to connect with them on a deeper, more meaningful level. Arousing an emotional response triggers your visitors to become...
by William Comcowich | May 10, 2016 | Data Analytics
Data furnishes answers to a host of business questions. Data is reliable, objective and logical. Data can provide irrefutable evidence. Data is often the convincer in PR and marketing communications. While all that may be true, marketing and PR professionals often...
by William Comcowich | May 9, 2016 | Public Relations
Donald Trump may be a controversial and divisive character, but PR experts say he offers important lessons to PR professionals and business leaders. PR veterans don’t suggest adopting Trump’s political views or copying his hairstyle, but they do recommend that PR and...
by William Comcowich | May 6, 2016 | Digital Marketing
Everyone knows that smartphone use is skyrocketing both in the U.S. and abroad. Marketers appreciate the importance of mobile marketing yet many are unprepared and struggling. Marketing departments are scrambling to learn how to reach consumers effectively through...
