by William Comcowich | Jan 28, 2016 | Marketing
Loyalty programs generate major profits by helping brands boost repeat business and retain customers. According to Selfstartr, 83% of customers say loyalty programs make them more likely to continue doing business with a company. Many loyalty and rewards programs,...
by William Comcowich | Jan 26, 2016 | Storytelling
Visual storytelling is one of the most important trends for 2016. Brands that embrace visual storytelling will attract and engage their audiences better. Consider these statistics. Visual content is more than 40 times more likely to be shared on social media than...
by dsmith | Jan 25, 2016 | Marketing
By Diana Smith Marketing has come a long way since its origins when people were shooting in the air and beating drums to draw attention to their products. Although marketing methods have become much more sophisticated, the basic idea remains the same. The purpose of...
by William Comcowich | Jan 20, 2016 | Digital Marketing
Digital skills are highly desirable in marketing and PR. Professionals who develop superior digital skills will gain a career advantage. Simply knowing how to post photos on Facebook and acquiring a thousand followers is not enough to demonstrate business acumen in...
by William Comcowich | Jan 12, 2016 | Marketing
There fourths of all marketers worldwide prioritize inbound marketing over outbound, regardless of company size or type or whether they are B2B, B2C, or non-profit, according to HubSpot’s new 2015 State of Inbound report. “This goes to show that inbound...
