by William Comcowich | Nov 6, 2015 | Facebook
Marketing and tech observers call Facebook’s Search FYI, the network’s enhanced search function, a challenge to Google’s search dominance and a possible bonanza for PR and social media marketers. Search FYI delivers post results from the entire Facebook universe, not...
by William Comcowich | Nov 5, 2015 | Marketing
A webinar offers a superb tool to generate leads and establish your organization as an authority in its niche. When implemented flawlessly, a webinar can bring prospects close to the point of closing. Webinars are ideal for educating many interested consumers or B2B...
by William Comcowich | Nov 5, 2015 | Twitter
The new Twitter poll feature offers marketers a new way to research audiences and increase engagement. Marketers can create two-choice polls from the compose box on each user’s home page. Polls remain live for 24 hours, and votes are anonymous. During a poll, the...
by William Comcowich | Nov 2, 2015 | Public Relations
The Internet of Things (IoT) is changing how we connect to devices as well as how products are designed and developed. Proponents like Cisco and Google believe the IoT will be the “Next Big Thing” along the lines of Big Data and The Cloud. In other words, IoT will be...
by William Comcowich | Oct 21, 2015 | Content Marketing
Although almost all marketers now use content marketing, enormous differences exist in strategies employed by the most successful marketers versus the rest of the crowd, a new report reveals. The best-in-class marketers, defined as the top 20%, develop and execute...
