by William Comcowich | Oct 7, 2015 | Marketing
A single word can be the difference between success and failure of email marketing campaigns. One word can substantially increase or decrease click-through rates. That’s why marketers look to industry research that identifies the best-performing subject lines. In one...
by William Comcowich | Oct 5, 2015 | Content Marketing
The latest Benchmarks, Budgets and Trends – North America study from the Content Marketing Institute reveals several distinguishing tactics of successful business-to-business (B2B) content marketers. B2B content marketing remains an evolving area. Just 32% of B2B...
by William Comcowich | Oct 2, 2015 | Public Relations
Newsjacking, the technique of injecting your brand into a breaking news story, is touted as one of the hottest trends in public relations and marketing. Done correctly, it can generate extensive media coverage and social media engagement. A tweet from Oreos during the...
by William Comcowich | Sep 30, 2015 | Digital Marketing
Micro-moments are the new battleground in mobile marketing for brands. Those moments are times when smartphone users turn to their phones for help and information. Consumers use their phones to find a restaurant, learn how to install a faucet, or purchase a new...
by William Comcowich | Sep 21, 2015 | Social Media Marketing
Marketers are increasingly turning to user-generated content to promote their products. Brands frequently share and repost comments, photos or videos that consumers post online mentioning or depicting products. When marketers find social media photos or videos of...
