by William Comcowich | Aug 21, 2015 | Marketing
or 7 Ways to Vastly Improve Your Headline Writing Skills or How to Write Enticing Headlines that Produce Incredible Results or Tips for Writing Headlines with the Emotion of a Love Letter or The Headlines that Work Best in PR & Marketing or 5 Secrets to Writing...
by William Comcowich | Aug 20, 2015 | Digital Marketing
New top-level domain (TLD) names such as .xyz and .guru are being billed as splendid marketing and branding opportunities. Some digital marketing pros say the novel web addresses offer significant marketing benefits. Top-level domain names are the root, or suffix, of...
by William Comcowich | Aug 19, 2015 | Marketing
Return on investment (ROI) is a long-standing financial metric that has become fashionable among top-level marketing managers. Many marketing executives consider the metric an accurate, hard-nosed gauge of the marketing efforts, an analytical way to determine...
by William Comcowich | Aug 13, 2015 | Digital Marketing
Suppose a shopper enters your store, looks around, asks about merchandise, and then leaves without purchasing anything. Imagine that a sales rep follows the customer down the street while repeating the benefits of the merchandise, then follows the customer home and...
by William Comcowich | Aug 12, 2015 | Advertising
Ad blocking software poses a threat to both publishers and digital marketers. Adblockers are costing publishers billions of dollars each year and, possibly, even threaten the Internet business model of free content financed by advertising. Ad blocking software will...
