by William Comcowich | Jul 31, 2015 | Blogging
At one time not long ago, public relations and marketing professionals read printed industry periodicals such as O’Dwyer’s and PR Week along with mainstream publications like The Wall Street Journal or New York Times. With the rise of the Internet and user-friendly...
by William Comcowich | Jul 29, 2015 | Digital Marketing
Most websites fail to deliver a successful user experience. They fail to obtain visitors’ interest, encourage them through the sales funnel and complete conversions. They are difficult to navigate, generally unappealing for a number of reasons. The good news is that...
by William Comcowich | Jul 28, 2015 | Social Media Measurement
Companies continue to struggle to measure the value of their social media programs, despite increasingly sophisticated measurement tactics and data technology. Measuring ROI is the biggest challenge social media marketers face, according to a survey by TrustRadius, a...
by William Comcowich | Jul 24, 2015 | Social Media Monitoring
More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world’s largest focus group. They are learning that monitoring social media can transform the millions of posts by patients and caregivers into valuable insights...
by William Comcowich | Jul 23, 2015 | LinkedIn
LinkedIn is known as the largest and probably most effective social media network for professionals and B2B marketers. Its business-like atmosphere distinguishes it from most other social networks. When people login to the network, they seek to grow their...
