by William Comcowich | Apr 16, 2015 | Marketing
Marketers who are careless about their product claims could face charges from the Federal Trade Commission (FTC) for deceptive advertising. Just this past March, an FTC complaint charged Allstar Marketing Group with deceptive advertising over its...
by William Comcowich | Apr 15, 2015 | Public Relations
Apple’s PR is often described as disciplined, legendary, and the most effective in the world. Observers greeted its Apple Watch PR promotions with similar accolades. SeekingAlpha contributor Steven Isakson (who is long on Apple) described the typical Apple PR...
by William Comcowich | Apr 15, 2015 | Social Media Measurement
Social media monitoring and measurement can help analyze audiences and improve online marketing campaigns, digital marketing experts explained in a Social Media Today webinar. Representatives from Sony and Visa described how they use social media listening to...
by William Comcowich | Apr 14, 2015 | Pinterest
As one of the most popular social media networks, Pinterest offers opportunity to both PR and marketing. If your brand is on Facebook it should also be active on Pinterest. Pinterest ranked second among social networks in traffic referrals in the last quarter of 2014,...
by psymonds | Apr 10, 2015 | Marketing
By Peter Symonds Successful marketing is a process and not a ‘one off’. Just because someone has been exposed to your brand doesn’t guarantee they’re going to become (or remain) a loyal customer. Great marketing is about building and nurturing a relationship with your...
