by William Comcowich | Apr 27, 2015 | Social Media Measurement
Measuring the ROI of social media remains a predicament for many marketers. Only 37 percent of marketers surveyed last year said they were able to measure social media ROI, although 97 percent are using some form of social media marketing. How to measure social...
by William Comcowich | Apr 24, 2015 | Digital Marketing
Many marketers admit they could be doing a better job optimizing their landing pages. Only 27 percent of marketers surveyed by Ascend2 said they were very successful at landing page optimization, while 54 percent said they were somewhat successful. About 45 percent...
by William Comcowich | Apr 22, 2015 | Native Advertising
Native advertising is clearly a winning strategy for both publishers and brands. Marketers find that paid advertising content designed to blend with website editorial content often attracts more readers and gains greater engagement. Publishers have discovered that...
by William Comcowich | Apr 21, 2015 | Nonprofits
Many nonprofit organizations can improve donor engagement by better using available data to develop more effective marketing strategies. A survey by Abila, a provider of software and services to nonprofits and associations, shows that nonprofits are missing...
by William Comcowich | Apr 17, 2015 | Public Relations
Some marketing and PR ideas are ridiculous. But some ridiculous ideas actually work. Both small and large businesses can create unusual PR and marketing stunts that gain outsize attention. These are some of the most interesting ideas we’ve uncovered. 200 dozen...
