by William Comcowich | Mar 25, 2015 | Social Media
Perhaps partly due to the newness of social media, the question of who should be in charge of an organization’s social media remains a somewhat controversial issue. Should it be handled in-house or farmed out? If done in-house, should it fall under PR, marketing or a...
by William Comcowich | Mar 25, 2015 | Social Media Marketing
Burst Media, a provider of integrated advertising programs, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of influencer marketing programs across 15 key advertising verticals last year. The...
by William Comcowich | Mar 24, 2015 | Facebook
The 2015 Tipbit Business Behavior Study underscores the prevalence of social media and reveals some interesting insights into how businesses are using social media. The survey indicates that 27 percent of businesses include social media in their business workflow. Of...
by William Comcowich | Mar 19, 2015 | Public Relations
Tourism in Mexico faces an enormously difficult public relations challenge. Headlines and photos of gruesome drug-related murders have dominated news from Mexico for years. In today’s visually oriented media environment, photos of mutilated or decapitated bodies were...
by Max Sewell | Mar 17, 2015 | Marketing
While most savvy PR and marketing teams enthusiastically pursue social media strategies, many may neglect another communication channel that could offers untapped potential (and also risk): texting. Organizations targeting younger people may especially benefit from...
