by William Comcowich | Apr 29, 2020 | Digital Marketing
Online gaming usage increased 115% in the US due to Covid-19, a recent study from Verizon shows. In addition, Twitter reports a 71% increase in conversation volume about gaming worldwide and a 38% increase in unique authors on the topic from the first to second half...
by Michael Kling | Apr 27, 2020 | Fake News
Brands often assume different tones on social media. Some try to be comedians. Some take a formal tone. Some try to seem hip to relate to young customers. Many simply broadcast their latest deals, products and advertisements. Steak-Umm is doing something entirely...
by William Comcowich | Apr 22, 2020 | Public Relations
As we all continue to struggle with COVID-19, authentic corporate empathy has appeared as never before. Many corporations are performing truly generous acts of social responsibility and kindness. Empathetic commercials abound on TV. That same corporate empathy can and...
by William Comcowich | Apr 20, 2020 | Business
Freelancers in PR and marketing face some of the most difficult financial times ever due to the COV1D-19 epidemic. Businesses worried about their own survival have slashed their freelance budgets. In addition, former full-time employees are entering the freelance...
by Susan Kennedy | Apr 20, 2020 | Guest Post
Finding the best messaging apps for your PR and marketing efforts can seem daunting at first. So many options are available and each has different features and potential applications. Where do you start evaluating? You can’t try them all. My assessments of the...
