by Michael Kling | May 6, 2020 | Social Media Marketing
User-generated content (UGC) – the comments, images and videos that customers post on social media — offers an excellent marking strategy in ordinary times. During the Covid-19 epidemic, UGC offers a near ideal solution to today’s unusual marketing challenges....
by Michael Kling | May 5, 2020 | Measurement
The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
by William Comcowich | May 4, 2020 | Marketing
Consumer perceptions of brands have changed based on how brands have behaved during the coronavirus pandemic, new research reveals. Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the epidemic, according to research...
by Michael Kling | May 1, 2020 | Public Relations
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...
by Gaurav Belani | Apr 30, 2020 | Guest Post
If you’re operating an e-commerce platform or working in PR or marketing, you probably know how crucial it is to acquire your customers’ feedback on your products and services. Almost 95% of customers read reviews before they make an online purchase, according...