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Not surprisingly, PR and marketing professionals predict substantial financial repercussions from the COVID-19 pandemic, multiple surveys show. However, the surveys reveal some bright spots among the gloom. PR Consumer and Brand Campaigns Impacted A PR Week survey of...
Businesses and other organizations are donating goods and funds to help the battle against the coronavirus. In a few examples, U-Haul is offering 30 days of free storage to college students who had to move out of their dorms, Business Insider reports. MGM Resorts is...
Marketers have sent a deluge of emails about the coronavirus to customers over the last couple weeks. Brands hope to inform and reassure customers, but many messages do neither and some might by hurting customer relationships. Some messages provide specific, helpful...
Although remote workers offer definite benefits to PR agencies and corporate PR departments, managing off-site freelancers, contractors or employees can be challenging at times. Now, of course, almost everyone is working remotely from home in order to contain the...
Issues surrounding search engine optimization (SEO) are among the biggest headaches a website owner or PR or marketing professional can bear. The good news is that most of these issues stem from common mistakes committed by rookies. The missteps are reasonably easy to...
