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COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and conference industries, the stock market collapse, and closures of hotels, bars, restaurants and other business has hit the economy hard. As clients...
The role of anchor text has changed immensely in recent years. Anchor text is the usually blue and underlined clickable link. Anchor text tells you about the web page that will open when you click the link. It also tells Google (and Bing) about the page. The different...
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
As more organizations postpone or cancel events to contain the spread of the coronavirus, officially called Covid-19, many organizations are moving their events entirely online. On March 15, the CDC recommended cancelling or postponing events of more than 50 people...
Companies, non-profits and PR agencies with strong reputations receive more job applications from qualified candidates and retain first-rate employees. That’s why many communications and HR personnel strive to maintain favorable ratings on Glassdoor and other...
