by William Comcowich | Mar 4, 2020 | Social Media Measurement
Social media offers a goldmine of information that brands can tap for market research and product development. Companies were once content to research customer preferences through interviews, focus groups and surveys. But they now find that social media analytics...
by Michael Kling | Mar 3, 2020 | Influencer Marketing
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
by Michael Kling | Mar 2, 2020 | Business
Agendas are the basis of well-run business meetings. But not just any agenda will do. Poor agendas jammed with a laundry list of topics lead to unproductive meetings. Steven G. Rogelberg, a Chancellor’s professor at the University of North Carolina Charlotte, has a...
by William Comcowich | Mar 2, 2020 | Marketing
More than a few pundits have predicted smart speakers will revolutionize marketing. But have marketers heard that message? Smart speakers have certainly spread rapidly. Smart speaker sales reached 147 million worldwide last year, a 70% increase over the previous year,...
by Michael Kling | Feb 27, 2020 | Public Relations
Many businesses, and some PR pros, turn to press release distribution services to disseminate their news and publicize their activities. They expect extensive media placements and improved search engine results from scores of backlinks. But many experienced PR pros...
