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Public relations professionals can glean ideas and learn how to improve their own campaigns by examining other brands’ successful promotions. With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media. Popeyes...
Public relations agencies and corporate PR departments frequently hire freelancers and remote workers for both temporary and ongoing work. They frequently classify them as independent contractors and send them 1099 forms for tax reporting. The benefits of working with...
Public relations and marketing people spend much time searching for email addresses and other contact information. Finding email addresses – ones that don’t bounce back – and phone numbers is a mundane yet vital step to building relationships with bloggers,...
The disappearance of newspapers and other media outlets presents public relations with a problem. As newspapers have disappeared or shrunk in size, PR staff and agencies have fewer opportunities for media placements. But corporate communications teams have found a...
South Dakota’s anti-drug campaign raises questions about how to measure the effectiveness of public awareness campaigns. The campaign’s tagline — “Meth. We’re On It.” — gained substantial attention. But was it the right kind...
