by William Comcowich | Nov 21, 2019 | Public Relations
Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The belief is that everyone, including consumers, reporters and editors, is too busy and distracted to look at press releases or read news articles. The truth is that December is...
by Amir Shahzeidi | Nov 20, 2019 | Guest Post
Credibility matters. It’s one of the most important factors that influence buyer decisions. But how do you establish or strengthen your brand’s credibility? And is it possible to do so using video marketing? In this blog post, I’ll answer both questions. I’ll also...
by William Comcowich | Nov 19, 2019 | Social Media Marketing
Many businesses now strive to generate leads through social media. Their results have been uneven, to say the least, new research shows. Marketers responding to a Social Media Today survey with Sharpspring were roughly evenly split between those who are somewhat...
by Andre Oentoro | Nov 14, 2019 | Digital Marketing
Backlinks are essential in digital marketing campaigns. The more backlinks you generate, the higher your website will rank on Google. However, you can’t just pay tons of iffy websites to publish your links. It just doesn’t work that way, not anymore. To rank higher on...
by William Comcowich | Nov 13, 2019 | Public Relations
Communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg captured the world’s attention and energized a worldwide movement against climate change. She first gained attention when she skipped school to hold a solitary...
