by William Comcowich | Jan 8, 2020 | LinkedIn
LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....
by William Comcowich | Jan 7, 2020 | Social Media Marketing
Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Some may argue that it’s the single most critical activity. A social media presence is essential for practically all mid-size and large...
by William Comcowich | Dec 26, 2019 | Media Measurement
We’ve selected the best articles on marketing and PR measurement posted on the Glean.info blog in 2019. By reviewing the articles, communications professionals can learn how to use media intelligence for PR crisis management, improve their social media...
by William Comcowich | Dec 20, 2019 | Glean.info
Glean.info, a PR services company based in Stratford, CT, has released a new ebook on How to Select the Right Media Monitoring, Measurement and Data Analytics Service. Public relations, marketing, and corporate communications professionals can find valuable guidance...
by William Comcowich | Dec 13, 2019 | Advertising
Advertisements from two different brands both feature the woman known as “the Peloton wife.” One prompted a PR disaster; the other drew widespread praise. The original Peloton ad shows a young woman joyfully receiving the gift of an interactive Peloton stationary...