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AM, FM and online radio remain prominent channels for reaching consumers – and important outlets for PR departments and agencies to place business news stories. Radio is one of the most powerful mediums in the US, with a weekly reach of almost 90% among adults. More...
While data analytics has created great changes in business decision-making, many companies limit analytics to ad hoc initiatives or one-off actions. That’s according to the latest McKinsey Global Survey. “Companies still dragging their feet do so at their...
Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information,...
What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...
A new California law on hiring independent contractors complicates life for public relations and marketing agencies. Assembly Bill 5 (AB5), effective this year, limits the ability of businesses to classify workers as independent contractors rather than full-time...
