by William Comcowich | Oct 30, 2019 | Online Reputation Management
Research shows that 86% of consumers read reviews for local businesses, and 57% will only patronize businesses with four or more stars. Stars often mislead shoppers. The problem is that fake online reviews are pervasive. Estimates of fake reviews vary, depending on...
by William Comcowich | Oct 29, 2019 | Digital Marketing
Real-time personalization may be the ultimate goal for savvy digital marketers. Most experts agree that personalizing marketing content is an essential practice in digital media. Taking that concept a step further, real-time personalization customizes content to...
by William Comcowich | Oct 28, 2019 | Influencer Marketing
It may be tempting to bundle celebrities like Kim Kardashian, Justin Bieber and Taylor Swift in the same category as lesser-known social media influencers. But the two groups are different, even if both have plenty of followers Celebrity endorsements and...
by William Comcowich | Oct 25, 2019 | Social Media Marketing
PR and marketing agencies and other businesses that buy or sell fake followers would be well-advised to re-evaluate that strategy following a landmark Federal Trade Commission settlement. The FTC reached a $2.5 million settlement with a company selling fake social...
by William Comcowich | Oct 24, 2019 | Social Media Measurement
Many consider TikTok the up and coming social media network. The app features 15-second, looping videos, often teens dancing or performing short skits to music. It has been the most downloaded app on the Apple App Store and now boasts more than 500 million users. Some...
