by Michael Kling | Nov 24, 2020 | SEO
Google’s featured snippets at the top of many search results increase website traffic – a lot. Placed in an attention-grabbing box, featured snippets are located in what SEO pros call “position zero,” the highest possible position on page one of search...
by Michael Kling | Nov 23, 2020 | Blogging
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from...
by William Comcowich | Nov 17, 2020 | Marketing
As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to PR and marketing. Here...
by Michael Kling | Nov 16, 2020 | Marketing
After months of prohibitions against large in-person gatherings, event organizers hope to move to the next level of virtual events. Communications professionals believe virtual events will continue to dominate industry gatherings well into next year and will likely...
by William Comcowich | Nov 13, 2020 | Public Relations
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. By establishing reputations for thought...
