by Victor Blasco | Aug 23, 2019 | Video Marketing
Explainer videos are versatile enough to fit in most marketing campaigns. Regardless of your specific goals, well-made videos that explain your products or services can deliver superb and consistent results. By balancing entertainment with information delivery, you...
by Meggie Nahatakyan | Aug 22, 2019 | SEO
SEO (search engine optimization) can deliver enormous benefits once you’ve mastered its intricacies. SEO can land your website at the top of search results. For a business, that top spot means revenues, profits, and authority. Businesses can’t ignore SEO. There is no...
by William Comcowich | Aug 16, 2019 | Instagram
Facebook has opened its augmented reality (AR) design platform to everyone on Instagram. Spark AR brings augmented reality to cameras in phones, rather than separate devices, such as glasses. It was previously available only to approved creators on Instagram. With...
by William Comcowich | Aug 15, 2019 | Public Relations
Data visualizations – the new-fangled term that refers to charts, graphs and other types of information graphics — help public relations professionals communicate data and messages more clearly and effectively. Endless rows and columns on spreadsheets are far...
by William Comcowich | Aug 14, 2019 | Cause Marketing
Woke washing — the inappropriate use of social issues or causes for marketing gain — threatens to undermine well-intentioned cause-related marketing and weaken customer trust in corporations and brands. More than a few surveys show that consumers want...
