by William Comcowich | Jun 27, 2019 | Public Relations
Outdoor gear retailer REI recently announced plans to launch a print magazine this fall. The print publication, Uncommon Path, will promote outdoor lifestyles with in-depth storytelling. “Uncommon Path tells the stories of the experiences, events, issues and ideas...
by William Comcowich | Jun 26, 2019 | Video
Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
by William Comcowich | Jun 25, 2019 | Marketing
Despite the prevalence of digital information, print dominates travel destination guides. Nearly 70% of non-local visitors make at least one trip to the destination after receiving a printed guide, according to research by Destination Analysts. More than 50% of U.S....
by William Comcowich | Jun 21, 2019 | Digital Marketing
Marketing and public relations professionals often create gated content. The whitepapers, webinars, infographics or other types of information require viewers to provide their contact information and sometimes company name, title, and other information. Gated content...
by William Comcowich | Jun 19, 2019 | Digital Marketing
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
