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Racial insensitivity has afflicted some well-known brands recently. Fashion retailer H&M featured a young black boy in a green hoodie with the words “coolest monkey in the jungle.” A video clip for Dove soap on Facebook appeared to show a black woman turning into...
Some experts recommend that marketers keep a close eye on Twitch, a video streaming platform owned by Amazon. Video gamers use Twitch to stream themselves playing games and watch others play. The platform also doubles as a social media site. Viewers offer comments on...
LinkedIn is joining the live video crowd. Its new “LinkedIn Live” will allow members to share live video from conferences, product announcements, Q&A sessions, earnings calls, graduation and awards ceremonies and other events. LinkedIn launched the...
A new Amazon update to Alexa may prompt brands to revise their email marketing strategies. Email users can now access and manage their inboxes with voice commands. They only need to connect to their email service, be it Gmail, Outlook or another service, through the...
Periscope, Twitter’s live streaming video app, introduced a new interactive feature that lets hosts invite guests to participate in live audio broadcasts. The new feature opens a new communications venue for influencers as well as brands. It’s much like...
