by William Comcowich | Jul 17, 2018 | Social Media Marketing
Social media offers substantial benefits, but many businesses lack a strategy to reap those benefits. Half of businesses surveyed say they lack a documented social media strategy, according to the State of Social Report from Buffer. Many say a social media strategy is...
by William Comcowich | Jul 12, 2018 | Social Media Measurement
Surveys consistently show that measuring return on investment (ROI) is the top challenge facing social media marketers. But some experts say brands should reconsider if ROI is the best metric for social media. Marketers may need to redefine the meaning of return,...
by William Comcowich | Jul 9, 2018 | Measurement
Communications professionals are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR, social media marketing, advertising and digital marketing are crumbling as their roles merge. A Weber...
by William Comcowich | Jul 5, 2018 | Digital Marketing
The California Consumer Privacy Act (CCPA) holds significant implications for marketers. Even though the law applies only to California, it will impact companies nationwide. Businesses will follow the stricter California law across all states rather than apply...
by William Comcowich | Jun 28, 2018 | Facebook
Although Facebook stresses connecting people, its new Brand Collabs Manager focuses on the importance of social media influencers. The Brand Collabs Manager helps brands locate appropriate content creators by filtering them through a range of criteria, including...
