by William Comcowich | Apr 2, 2018 | Influencer Marketing
More companies recognize the benefits of long-term relationships with influencers. The days of one-off deals for a single post consummated with a brief email message appear to be ending. Contracts now usually last six months to a year, Jamie Lieberman, founder of law...
by William Comcowich | Mar 30, 2018 | Marketing
Many YouTube and Pinterest posts include affiliate links. Content publishers receive a commission when website visitors click on an affiliate link and purchase a product. Win-win, right? Here’s the problem: The Federal Trade Commission (FTC) places affiliate marketing...
by William Comcowich | Mar 26, 2018 | Twitter
In an effort to crackdown on bots and spam, Twitter has banned simultaneous tweets of identical content across multiple accounts. The use of multiple accounts is one of the most common spam violations. Tweeting across multiple accounts is a common trick used to...
by William Comcowich | Mar 26, 2018 | Marketing
Standard PR and marketing tools such as white papers, case studies and thought leadership articles don’t engage audiences. But webinars do — when done well, said Mark Bornstein, vice president of content marketing at webinar marketing platform ON24....
by William Comcowich | Mar 19, 2018 | Marketing
Marketing gurus tout A/B testing as a critical tactic for improving results. Marketers frequently conduct A/B tests to find the best performing email subject lines, landing pages, advertising copy, other types content and pricing. About two-thirds of brand marketers...
