by William Comcowich | Oct 9, 2020 | Marketing
What’s in a name? The very essence of the brand. A well-chosen brand name summarizes the product, explains its purpose and benefits, and sparks subtle emotional reactions. Choosing an enticing name of a product or new company is the first step in marketing the...
by Michael Kling | Oct 8, 2020 | Content Marketing
B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....
by William Comcowich | Oct 6, 2020 | Social Media Marketing
The Proud Boys, self-described as “western chauvinists,” are widely regarded as an anti-Muslim, homophobic, far-right wing, white supremacist, vigilante group. They use the #ProudBoys hashtag to identify their tweets and other communications. They were irate when gay...
by Michael Kling | Sep 30, 2020 | Blogging
Successful bloggers follow certain proven practices, reveals new research from Orbit Media. They tend to write longer posts, write multiple drafts of headlines, research keywords for all posts, and include multiple images in posts, according to Orbit Media’s...
by Brad Wayland | Sep 28, 2020 | Guest Post
For a charitable organization, communication is everything: the ability to clearly convey your charity’s mission, the ability to connect with donors, partners, and volunteers, and the ability to craft a compelling narrative that spans social networks and marketing...