by William Comcowich | Aug 23, 2018 | Social Media
Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...
by William Comcowich | Aug 22, 2018 | Social Media
Celebrities and brands are suffering a deluge of social media imposters. Fake profiles are now common on social media. The imposters pretend to be companies, celebrities and other well-known individuals, stealing their social media identities and confusing fans and...
by William Comcowich | Jul 19, 2018 | Crisis Management
Data breaches continue to torment businesses, government agencies and other organizations. The number of significant breaches exceeded 1,300 last year, compared to fewer than 200 in 2005, according to the Identity Theft Resource Center (ITRC), a U.S. nonprofit....
by William Comcowich | May 31, 2018 | Measurement
In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally...
by Michael Kling | Apr 27, 2018 | Online Reputation Management
Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...
