by William Comcowich | Nov 15, 2017 | Public Relations
Research has shown how corporate reputation can enhance shareholder value, sales and customer loyalty. New research reveals that corporate reputation has a significant impact on government regulation. Simply put, the stronger the reputation a company and its industry,...
by William Comcowich | Oct 3, 2017 | Crisis Management
The Wells Fargo scandal has increased the public’s distrust of big banks, a new survey reveals. The finding shows a competitor’s PR crisis can impact the reputations of other companies in the same industry. Americans trust big banks even less than...
by William Comcowich | Sep 18, 2017 | Public Relations
Corporations and not-for-profit organizations are under greater scrutiny than ever and PR crises are more common. Emphasis on both personal and corporate ethics creates trust, strengthens corporate image and avoids PR crises that may seriously undermine the...
by William Comcowich | Mar 15, 2017 | Online Reputation Management
PR and marketing professionals strive to promote positive online product reviews and counter negative reviews. They believe negative reviews may irreparably damage a company’s reputation, while positive reviews increase trust and attract customers. Unfortunately, some...
by William Comcowich | Jan 18, 2017 | Online Reputation Management
Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing. “A positive reputation is one of the most powerful...
