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The conventional view holds that young adults are most likely to boycott and lambast companies on social media when companies suffer controversies and scandals. Research supports that belief. For instance, according to an Aflac survey, 92 percent of millennials are...
More businesses consider online reputation management critical, a new survey reveals. More than a third of businesses (35 percent) plan to allocate more resources to online reputation management, according to a survey by Clutch, a third-party reviews website for B2B...
Many large corporations terminated relationships with the National Rifle Association (NRA) following the Parkland, FL, high school shooting that left 17 people dead. Most companies, such as MetLife, Delta, United Airlines, Avis Budget Group, Hertz, Alamo, and...
Many customers prefer to use social media for customer service. Almost half (47 percent) of customers prefer to complain to companies on social media while 42 percent send emails, and only 35 percent make phone calls, according to a Sprout Social survey. That...
