by William Comcowich | Mar 16, 2016 | Social Media
Customers complain about companies and their products and services more than ever. With a smartphone, they can complain online from almost anywhere and at any time; there’s no cooling off period now after a customer feels offended. Aggrieved customers can spread their...
by jcordle | Feb 1, 2016 | Online Reputation Management
By Joel Cordle Reputation is the backbone of any online business. Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through sites like Amazon, Trip Advisor, Yelp, CNet and Epicurious. Problems arise when...
by William Comcowich | Dec 11, 2015 | Online Reputation Management
A family-owned jewelry store had worked hard to build an excellent reputation over the years. Long’s Jewelers of Cambridge, Mass., achieved a strong reputation in the Boston area and an almost-perfect 4.8 star rating on Facebook. Then it received over 100 one-star...
by William Comcowich | Aug 6, 2015 | Online Reputation Management
Online reviews are critical both for a business’s search engine results and for gaining customers’ trust. Reviews often appear near the top of search results for a business. Google often displays reviews near the first search results. It has also integrated reviews...
by William Comcowich | Jul 16, 2015 | Social Media Monitoring
Online customer reviews can make or break a business – even a relatively large business. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in...
