by William Comcowich | Mar 14, 2019 | Crisis Management
New allegations from a shareholder lawsuit place additional scrutiny on how Google handles sexual misconduct accusations against its executives. The entire incident threatens Google’s reputation as a desirable employer and ethical corporation. It also has...
by William Comcowich | Mar 7, 2019 | Digital Marketing
Lower costs, more creative control, greater control over data. Those are the main reasons why many large brands are moving digital marketing work in-house. Research by the Association of National Advertisers (ANA) showed that 78% of its members had some form of an...
by Adelina Benson | Feb 26, 2019 | Guest Post
Over the last few years, companies have changed how they recruit new talent. Job candidates have gained more power in the hiring process. Employee recruiting is now more costly and time-consuming for companies, as they fight for top talent and treat well-qualified job...
by William Comcowich | Feb 1, 2019 | Cause Marketing
Despite recent high-profile examples of CEOs and corporations taking stands on social issues, most CEOs will remain focused on traditional business goals this year. According to a new survey conducted by the USC Annenberg Center for Public Relations in conjunction...
by William Comcowich | Jan 31, 2019 | Public Relations
So-called deepfake videos — that is, altered video recordings — bring a new level to the dangers of fake news for marketing and PR. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they...
