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Nextdoor Opens a Door to New Marketing Opportunities

by Michael Kling | Dec 24, 2020 | Marketing

Nextdoor Opens a Door to New Marketing Opportunities While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...

Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote

by William Comcowich | Oct 26, 2020 | Cause Marketing

Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions. Glean.info supports the “Get out the Vote” campaigns and urges all PR professionals to join the...

Why Brands Must Pressure Social Networks to Combat Hate Speech

by William Comcowich | Jul 6, 2020 | Social Media

Why Brands Must Pressure Social Networks to Combat Hate Speech Social media networks are placing a renewed emphasis on combatting hate speech. If successful, the initiative could transform social media into a safer and more civil space. Together, the steps taken by social networks are extensive and unprecedented. Even if the...

The Perils and Benefits of Reddit for PR and Marketing

by William Comcowich | Dec 7, 2018 | Social Media Marketing

The Perils and Benefits of Reddit for PR and Marketing Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...

Reddit Gains Renewed Attention for PR & Marketing

by William Comcowich | Apr 23, 2018 | Social Media Marketing

Reddit Gains Renewed Attention for PR & Marketing Reddit has robustly increased its user base and improved its advertising options, drawing new attention from PR and marketing. Reddit says it now has about as many monthly users as Twitter: 330 million. While Twitter has struggled to attract users, Reddit increased...
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