by ssoundararajan | Mar 31, 2016 | Video Marketing
By Sivakumar Soundararajan If you’re not using video to market your brand’s products or services, you’re missing a huge opportunity. Generic content can build rapport with search engines while producing something of great worth for digital audiences, but video is...
by William Comcowich | Mar 31, 2016 | Press Releases
The headline is the most important part of a press release. Strong headlines encourage journalists to open the email message and begin reading the press release. A bad headline will render an otherwise adequate press release a failure. Awful headlines cause...
by William Comcowich | Mar 30, 2016 | Measurement
Vanity metrics are frequently criticized in public relations and marketing circles. You would think that they are accursed numbers that lead to horrible death. Vanity metrics stroke the ego but reveal little or no meaningful information and accomplish nothing, the...
by William Comcowich | Mar 30, 2016 | Marketing
Social media wins most of the attention these days. Many marketing and public relations professionals expected email use among teens and millennials to fade away as younger folks used social media and messaging apps more often. However, research from Adestra, a...
by William Comcowich | Mar 29, 2016 | SEO
Digital marketers and search engine optimization specialists would love to see Google’s search engine algorithm. The formula that ranks websites is secret, even though SEO experts contend they understand how it works. Google has published what might be the next best...
