by William Comcowich | Feb 28, 2017 | Social Media Monitoring
Nissan’s unconventional approach to social media listening has breached departmental silos and brought the benefits of social media to the entire organization. Social media monitoring is typically housed under public relations or marketing or sometimes under customer...
by William Comcowich | Feb 28, 2017 | Social Media Measurement
Companies likely feel they’re in a dammed-if-they-do, dammed-if-they-don’t predicament over political and social issues. Whatever position they take, or even if they don’t take a position, they risk complaints and boycotts by nearly half the country’s...
by William Comcowich | Feb 27, 2017 | Facebook
Facebook’s new jobs feature has the potential to disrupt recruiting practices and seize a large chunk of LinkedIn’s revenue. It will also impact marketers who control the organization’s Facebook page. Facebook Business Pages can now post job openings in the News Feed...
by William Comcowich | Feb 23, 2017 | Public Relations
Let’s be honest: Writing in the corporate world is terrible. It’s full of poor grammar, verbose passages, incomprehensible wording and undefined acronyms. That bad writing destroys productivity as employees waste time trying to understand reports and misinterpret...
by William Comcowich | Feb 22, 2017 | Online Reputation Management
Consumers form opinions about a company based on how the business reacts during crises more than on what others say about the company. According to a new Weber Shandwick study, 85% of consumers form opinions about companies based on how they react during crises. How...
