by William Comcowich | Feb 22, 2017 | Marketing
Amazon Echo and the intelligent assistant, Alexa, may be one the most significant recent developments in digital communications. Amazon Echo, a smart speaker developed by Amazon, connects to Alexa, billed as a voice-controlled personal assistant service. Through voice...
by William Comcowich | Feb 21, 2017 | Video Marketing
Virtual reality has been touted as the “Next Big Thing” and the marketing technology of the future. It may remain the technology of the future for quite some time. Virtual Reality isn’t ready for marketing yet, asserts Forrester Research in a new report....
by William Comcowich | Feb 20, 2017 | Native Advertising
Native advertising is one of the fastest-growing areas of digital promotions. By 2021, native display ad revenue in the U.S. will make up 74% of total US display ad revenue, up from a 56% share in 2016, predicts BI Intelligence. It’s also presents a lucrative...
by William Comcowich | Feb 17, 2017 | Social Media Marketing
Successful social media marketing requires ongoing creativity. The best marketers continually find new ideas to promote their products, gain new followers, and increase recognition of their brand. Repeating the same self-promotional message usually fails to entice...
by William Comcowich | Feb 16, 2017 | LinkedIn
B2B marketers clearly view LinkedIn as a leading, perhaps the leading, social media platform. According to LinkedIn, 80% of B2B leads come from the network, and 94% of B2B marketers use LinkedIn to distribute content. And according to HubSpot, 43% of marketers say...
