by William Comcowich | Feb 16, 2017 | PR Measurement
The value of press releases remains an ongoing controversial topic among public relations professionals. Some say press releases are an antiquated, ineffective technique. Others say press releases endure as a valuable public relations tactic. Most recently, Maggie...
by William Comcowich | Feb 15, 2017 | Public Relations
Corporate PR and marketing departments face a new danger: the risk that athletes endorsing their brand will criticize the company or even terminate their contracts over something the CEO says or does. Under Armour CEO Kevin Plank’s statement praising President Trump...
by William Comcowich | Feb 14, 2017 | Native Advertising
Ad blockers continue to spread robustly, threatening brands’ digital advertising and the revenue model of online publishers. Earned media and native advertising – with the help of public relations expertise – could help solve the problem. The number of desktop and...
by William Comcowich | Feb 13, 2017 | Marketing
PR and marketing pros may feel like the Rodney Dangerfield of the business world: They don’t get no respect. Most marketers, 61.8% to be exact, believe marketing is only somewhat understood or not understood at all by their business as a whole, according to Marketing...
by William Comcowich | Feb 8, 2017 | Crisis Management
In today’s politically charged environment, companies ponder how to react if they become embroiled in controversial issues. Should they respond vigorously, indirectly or remain above the fray? Consumers seem to be taking sides, either for or against the new...
