by William Comcowich | Feb 8, 2017 | Social Media Marketing
Social sharing spreads PR and marketing messages effectively and cost-efficiently. It has the added advantage of including an implied testimonial. Posts gain more views and can spread exponentially as more people share them, especially influencers with many followers....
by William Comcowich | Feb 7, 2017 | Blogging
YouTube remains a preeminent video channel, despite growing competition from Netflix, Hulu, Facebook and other channels. It boasts 85% of digital video viewers online. Alphabet, the umbrella company that owns it, credits its 22% increase in fourth-quarter revenue...
by William Comcowich | Feb 7, 2017 | Snapchat
Snapchat’s recent initial public offering revealed a large amount of information for brands considering the app as a marketing channel. Snap, the parent company of Snapchat, filed a $3 billion IPO, the third largest technology company debut ever, according to...
by William Comcowich | Feb 6, 2017 | Pitching
Print media continues to survive and even thrive in some quarters. Publishers continue to roll out magazines that target specialty interests. Small town daily and weekly newspapers are holding their own, despite doom and gloom forecasts. Larger metropolitan dailies...
by William Comcowich | Feb 3, 2017 | Pinterest
Pinterest’s new search ads introduce another way for marketers to reach consumers. Some observers even contend the image-based network hopes to take on Google. Pinterest is testing the features with several companies, including Barilla, eBay, Garnier, Target, Home...
