by William Comcowich | Feb 2, 2017 | Twitter
New research reveals what words sound phony on Twitter and what words increase credibility. Researchers at the Georgia Institute of Technology scanned 66 million tweets linked to almost 1,400 real-world events to identify words and phrases that increase or weaken...
by William Comcowich | Feb 2, 2017 | Video Marketing
As predicted, video marketing exploded last year. And most experts predict online videos will continue to proliferate the year. Instead of debating if they should implement video marketing, marketers now tend to ponder how best to include video in their overall...
by William Comcowich | Feb 2, 2017 | Public Relations
Super Bowl advertising has evolved into an entirely different ball game. The ads have changed from expensive 30-second spots to expensive integrated marketing and advertising campaigns, and PR has become a key player in the run up to the Super Bowl game between New...
by William Comcowich | Feb 1, 2017 | Facebook
Facebook is encouraging marketers to publish longer videos. The dominant social media network recently changed its algorithm to move longer videos to the top of users’ news feeds – but only if viewers actually watch them. The algorithm tweak assigns greater weight to...
by William Comcowich | Feb 1, 2017 | Social Media Monitoring
Social media listening became more prevalent among corporations and non-profit organizations in 2016. As more consumers use social media to learn about and comment about products, more marketers are turning to social media listening to complete marketing research,...
