by William Comcowich | Apr 18, 2017 | Social Media Monitoring
A range of industries have discovered the benefits of social media listening. In financial services, Barclays quickly learned of shortcomings in its new mobile banking app through real-time social media listening, allowing it time to resolve the issue in a timely way....
by William Comcowich | Apr 18, 2017 | Snapchat
Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...
by William Comcowich | Apr 17, 2017 | Crisis Management
Competitors drew attention by taking advantage of United Airline’s recent public relations disaster. As you probably know, United received an avalanche of criticism after police violently removed a passenger from his seat. The airline’s feeble apology didn’t help its...
by William Comcowich | Apr 17, 2017 | Fake News
Revelations that financial news sites have their own fake news problem puts investors as well as public corporations on guard. The Securities and Exchange Commission recently took enforcement actions against 27 individuals and entities behind various alleged stock...
by William Comcowich | Apr 14, 2017 | Content Marketing
A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...
