by William Comcowich | May 31, 2018 | Measurement
In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally...
by William Comcowich | May 30, 2018 | Social Media Marketing
Some in PR and marketing believe that more social media posts generate better results. Intuition tells them that more work leads to greater reach, more engagement and overall more results. Counteractively, the fact is that less posting can lead to better results. Less...
by William Comcowich | May 30, 2018 | Social Media Marketing
Traditional selling channels are practically obsolete. People now rarely answer phones calls from strangers or open emails that they know are sales pitches. Most customers now research companies and their products extensively online and are already well-educated about...
by William Comcowich | May 29, 2018 | Press Releases
The press release may need to evolve or die. That’s quite a statement from someone who has strongly supported the use of news releases as a PR tool. But, new research shows that journalists overall hold a dim view of press releases. About half of journalists surveyed...
by William Comcowich | May 29, 2018 | Marketing
You’ve likely received a plethora of emails from companies requesting you to consent to receive their email newsletters or other email promotions – even though you had previously agreed to opt in. They want to be sure they’re meeting the General Data...