by William Comcowich | May 24, 2018 | Instagram
Instagram officially introduced a new feature that allows users to reshare Instagram posts, greatly increasing the app’s value as a PR and marketing tool. The feature allows companies to reach larger audiences, gain new followers and increase awareness of their...
by William Comcowich | May 22, 2018 | Data Analytics
The number of data analysts on marketing teams has boomed in recent years as companies recognize the potential benefits of data analytics. But many organizations frequently under-utilize their data scientists. Skilled data scientists and other leading analysts spend...
by William Comcowich | May 21, 2018 | Public Relations
Many PR agencies are recommending against traditional billing by the hour and instead employing a more results-based invoicing approach. In the past, determining results meant counting clips and comparing column inches of news articles to the cost of similar...
by William Comcowich | May 21, 2018 | Blogging
Guest blogging remains a popular and effective PR and marketing strategy. Almost all website editors plan to publish more or the same number of guest posts this year, reveals a new survey by Influence & Co. Editors say guest posts help them increase website...
by William Comcowich | May 17, 2018 | Marketing
PR and marketing applications of augmented reality (AR) are likely to proliferate in coming months, enabling brands to create better customer understanding and appreciation of marketing and PR messages in an enjoyable interactive experience. By superimposing...