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Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the...
Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...
Over the last few years, companies have changed how they recruit new talent. Job candidates have gained more power in the hiring process. Employee recruiting is now more costly and time-consuming for companies, as they fight for top talent and treat well-qualified job...
As companies look to create more video content for marketing, public affairs and other communications functions, a range of agencies are competing for their business. In the past, ad agencies typically managed video production, but the internet and social media have...
As videos become more popular, companies are investing more in video production and promoting their videos. Organizations no longer need large production studios, expensive equipment or teams of specialists to produce videos. Most firms can afford entry-level...
