by William Comcowich | Feb 15, 2019 | Public Relations
Most public relations professionals understand all too well that media options have shriveled. Some of the latest figures: About 20 percent of all metro and community newspapers in the country — about 1,800 — have gone out of business or merged since 2004, according...
by William Comcowich | Feb 13, 2019 | Public Relations
The recent scandal involving Virginia Gov. Ralph Northam’s yearbook opens a new page in crisis communications. Companies will need to review yearbooks and other published materials, including video and audio recordings, to prepare a PR crisis response in...
by William Comcowich | Feb 13, 2019 | LinkedIn
LinkedIn is joining the live video crowd. Its new “LinkedIn Live” will allow members to share live video from conferences, product announcements, Q&A sessions, earnings calls, graduation and awards ceremonies and other events. LinkedIn launched the...
by William Comcowich | Feb 12, 2019 | Marketing
A new Amazon update to Alexa may prompt brands to revise their email marketing strategies. Email users can now access and manage their inboxes with voice commands. They only need to connect to their email service, be it Gmail, Outlook or another service, through the...
by William Comcowich | Feb 12, 2019 | Internal Communications
Chatbots can enormously aid employee communications and save internal communications departments substantial time. The software programs simulate conversation to interact with humans in text or voice. They’re like Amazon’s Alexa or Apple’s Siri, except...
