by William Comcowich | May 31, 2019 | Measurement
As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns make an impact. The good news: Marketers can transform every customer connection into an...
by William Comcowich | May 31, 2019 | Fake News
New research highlights the pernicious danger of what’s called “junk news.” Junk news – or content from disreputable sources – is shared on Facebook and Twitter four times as much as content from reputable, trusted news outlets, according to a...
by William Comcowich | May 29, 2019 | Content Marketing
Quality content is more important than ever for marketing and public relations. Consumers demand authentic, informative and interesting content. As brands have better appreciated the value of content, they’ve swamped digital channels with blog posts, infographics,...
by William Comcowich | May 29, 2019 | Public Relations
PR and communications graduates of the class of 2019 have received their diplomas and put away their caps and gowns. As they prepare for careers in communications, they’re probably receiving a good deal of advice from their elders. Most of that guidance follows common...
by William Comcowich | May 28, 2019 | Public Relations
The PR Council, an association of 110 PR agencies, will require its member agencies to pay interns at least minimum wage starting next year. The Council is also urging others to end unpaid internships. “This is a significant move by the important U.S. PR trade...
