by William Comcowich | May 28, 2019 | Media Relations
You’ve sent a well-crafted, targeted press release and story pitch to reporters and editors at well-targeted news sources. You made sure the press release contains detailed contact information, including an after- hours contact. And you’ve followed other best...
by William Comcowich | May 24, 2019 | Instagram
IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
by William Comcowich | May 23, 2019 | PR Measurement
Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...
by William Comcowich | May 22, 2019 | Public Relations
More CEOs were dismissed for ethical lapses than for financial performance or board struggles last year. Out of 89 forced CEO departures from the world’s 2,500 largest publicly traded companies, 39% were due to ethical misconduct, according to a study by...
by Christine Soeun Choi | May 21, 2019 | Guest Post
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...