by William Comcowich | May 13, 2019 | Public Relations
Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the study the...
by William Comcowich | May 13, 2019 | Business
Like many others, professionals in PR and marketing often detest meetings as a waste of time. More organizations are adopting a simple yet highly effective strategy devised by Apple founder Steve Jobs to run meetings that actually produce results. “Steve had a...
by Arthur Solomon | May 10, 2019 | Guest Post
Some time ago, the executive vice president of a PR firm wrote an article about qualities she looks for in a new hire. The list included traits that are valued in a PR person, like being a self starter, having good people skills, being motivated, being creative, and...
by William Comcowich | May 9, 2019 | Social Media Marketing
Marketers are less enamored with Facebook, embracing Instagram and showing more interest in YouTube. They also continue to face challenges measuring social media ROI. Those are some of the findings from the 2019 Social Media Industry Report from Social Media Examiner....
by William Comcowich | May 9, 2019 | Public Relations
As public relations work continues to evolve with more functions and responsibilities in the new media landscape, PR pros must embrace new skills to bolster their career prospects. More people now get their news on social media. More consumers prefer to view videos...
