by William Comcowich | Jun 5, 2019 | Influencer Marketing
Brands typically seek influencers on YouTube, Twitter and especially Instagram. But some experts say Pinterest is the up-and-coming channel for influencer marketing. Pinterest influencers may change the social media marketing game. Some reasons for brands to consider...
by William Comcowich | Jun 4, 2019 | Business
Can a press release stimulate product innovation? Former Amazon executives say the ecommerce giant uses press releases for inspiration and innovation. The company’s product development teams write a hypothetical press release about a new product or service at the...
by William Comcowich | Jun 4, 2019 | Content Marketing
Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers’ attention and usher them toward conversions. In an ongoing trend, the days between content requests are increasing, reveals...
by William Comcowich | Jun 3, 2019 | LinkedIn
LinkedIn is turning to outside help to improve its video measurement. The network is integrating its advertising campaign manager with Moat Analytics, a third-party analytics and measurement platform. With the integration, LinkedIn advertisers can now validate their...