by William Comcowich | Jul 24, 2019 | Public Relations
New research published by the Institute for Public Relations reveals insights into how consumers rate the credibility of earned media, advertising and other media sources. Besides analyzing the credibility of earned media in mainstream news sources and traditional...
by William Comcowich | Jul 23, 2019 | Influencer Marketing
Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
by William Comcowich | Jul 22, 2019 | Marketing
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
by William Comcowich | Jul 22, 2019 | Public Relations
As the volume of data explodes, public relations firms find that backing up data becomes more challenging. Many move data to “the cloud,” storing data on an online network, typically hosted by a third party such as Amazon AWS, Microsoft Azure, RedHat or Dropbox. Most...
by William Comcowich | Jul 12, 2019 | Public Relations
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...