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2019 ‘Things That Really Matter Awards,’ for Good Guys Who Did Things to Benefit Society – and (Incidentally) Received Good PR

by Arthur Solomon | Dec 11, 2019 | Guest Post

2019 ‘Things That Really Matter Awards,’ for Good Guys Who Did Things to Benefit Society – and (Incidentally) Received Good PR It’s that time of the year when media rehash what they believe are the biggest PR blunders of the year. As William Shakespeare wrote in Julius Caesar, “The evil that men do lives after them; the good is oft interred with their bones.” Last year, on this website I...

Independent Contractors or Employees? Understanding the Differences to Avoid IRS Penalties

by William Comcowich | Dec 10, 2019 | Business

Independent Contractors or Employees? Understanding the Differences to Avoid IRS Penalties Public relations agencies and corporate PR departments frequently hire freelancers and remote workers for both temporary and ongoing work. They frequently classify them as independent contractors and send them 1099 forms for tax reporting. The benefits of working with...

As Digital Ad Costs Escalate, 2020 Marketing Strategies Accentuate PR to Deliver Greater Value

by William Comcowich | Dec 9, 2019 | Public Relations

As Digital Ad Costs Escalate, 2020 Marketing Strategies Accentuate PR to Deliver Greater Value Digital marketing experts predict online advertising costs will increase significantly in 2020. The cost of search ads are escalating due to increased advertiser competition and a stagnating number search queries, digital ad professionals say. It seems consumers can’t...

9 Ways to Better Manage PR Freelancers and Telecommuters

by William Comcowich | Dec 9, 2019 | Public Relations

9 Ways to Better Manage PR Freelancers and Telecommuters Once associated with innovative start-ups, telecommuting has become common even for even strait-laced corporations. Communications agencies are especially fond of remote workers, whether they’re full-time employees, contractors or freelancers performing one-off...

How to Find Email Addresses for PR & Marketing Campaigns

by William Comcowich | Dec 5, 2019 | Public Relations

How to Find Email Addresses for PR & Marketing Campaigns Public relations and marketing people spend much time searching for email addresses and other contact information. Finding email addresses – ones that don’t bounce back – and phone numbers is a mundane yet vital step to building relationships with bloggers,...
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